Privacy Policy

Last updated: 6 May 2026

 

Ampersans (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website.

 

1. Who We Are

 

Ampersans is a strategy consultancy based in the United Kingdom.

 

Business Address:
66 Paul Street
London
EC2A 4NA
United Kingdom

 

Website:
www.ampersans.com

 

Contact Email:
info@ampersans.com

 

For the purposes of UK data protection law, Ampersans is the “data controller” of your personal information.

 

 
2. What Information We Collect

 

We may collect and process the following information:

 

Website Usage Data

 

When you visit our website, we may automatically collect information including:

 

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Time and date of visits
  • Referring websites
  • General location data

 

This information is collected through Google Analytics.

 

 

3. How We Use Your Information

 

We use collected information to:

 

  • Understand how visitors use our website
  • Improve website performance and user experience
  • Monitor website traffic and engagement
  • Maintain website security

 

We do not sell your personal data to third parties.

 

 

4. Legal Basis for Processing

 

Under UK GDPR, we rely on the following lawful bases:

 

Legitimate Interests

 

We process analytics and website usage information to help us improve our services and website performance.

 

Consent

 

Where legally required, we will request consent before placing non-essential analytics technologies on your device.

 

 

5. Google Analytics

 

We use Google Analytics to help us understand website traffic and visitor behaviour.

Google Analytics may collect information such as:

 

  • IP address
  • Device information
  • Browser details
  • Interaction data

 

Google may process this information on servers located outside the UK.

 

You can learn more about how Google processes data here:

 

https://policies.google.com/privacy

 

You can opt out of Google Analytics here:

 

https://tools.google.com/dlpage/gaoptout

 

 

6. International Data Transfers

 

Some of the services we use may transfer and process personal data outside the United Kingdom.

 

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

 

 

7. Data Retention

 

We retain website analytics data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations.

 

 

8. Your Rights

 

Under UK data protection law, you have the right to:

 

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Object to processing
  • Request restriction of processing
  • Request transfer of your personal data
  • Withdraw consent where applicable

 

To exercise any of these rights, please contact:

info@ampersans.com

 

 
9. Security

 

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure.

 

 
10. Third-Party Websites

 

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.

 

 

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.

 

 

12. Contact Us

 

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

 

Ampersans
66 Paul Street
London EC2A 4NA
United Kingdom

 

Email: info@ampersans.com